Maintaining an effective Twitter presence can be a powerful part of your business' social media marketing strategy.
Used successfully, Twitter can help you:

Used successfully, Twitter can help you:- Develop and promote your brand
- Interact and support your customer base
- Monitor what people are saying about your company and brand
- Create buzz around upcoming promotions and events
- Promote thought leadership content you’ve created
- Develop direct relationships with bloggers and journalists for public relations success
- Generate leads!
- Sign up for Twitter and optimize your profile
- Find the right people to follow and attract new followers
- Engage with your network
- Use Twitter for business, marketing, lead generation, PR, and customer service
- Understand Twitter's role in social search
- Track and analyze your campaigns